Newsflash: Don’t build your brand on being authentic if you’re not going to be yourself

Authenticity is a huge buzzword online. And it only grew in popularity because the amount of fake, garbage, forced, clickbait content that has been building up online for the past few years. So what do I mean by Authentic and why am I going on about it? Being authentic means being true to yourself and who you are. If you …

Streamline everything

I’ve always been a planner, a list maker, (my Christmas wish lists were legendary, #1 was ALWAYS a horse!) and I’ve always tried to find a way to do things more quickly and with less fuss. It’s a skill I honed early on with one of my favorite pastimes- baking bread. My 14 year old self learned that I could …