Summits are dead, webinars are fluff and Facebook challenges are so spring 2016. Really…. is that so? I will agree that the old model of summits – 21 days, 21 experts, 40 minute interviews with a boring opt in page is filled with so much monotony I absolutely refuse to do them. And it’s totally true that for a …
Newsflash: Don’t build your brand on being authentic if you’re not going to be yourself
Authenticity is a huge buzzword online. And it only grew in popularity because the amount of fake, garbage, forced, clickbait content that has been building up online for the past few years. So what do I mean by Authentic and why am I going on about it? Being authentic means being true to yourself and who you are. If you …
Discover How to LIST BUILD With AUTHENTICITY for BETTTER ENGAGEMENT
I train clients on how to list build, using a bunch of ways but mostly SUMMITS, which right now has started to feel like a dirty word because of how summits are being put on. I’ve project managed almost 100 summits for clients. I love them – when they are done with authenticity. I read a great post the other …
Doing the Right Thing over Doing something Right
“Doing the right thing instead of doing something right”, is something I tell clients all the time. In this case I’m saying about social media. At this stage of the game almost everyone who has an online business has their social media set up as well. The problem is, people still don’t know the best way to get gains from …